Horseware Ireland Announce New CEO

Horseware Ireland are delighted to announce the appointment of Mark Saunders as its new CEO.

Company founder and current CEO Tom MacGuinness will become Executive Chairman of the company.

Mark will be tasked with driving the continued growth and reputation of Horseware Ireland founded by Tom and Carol MacGuinness in 1985.

Mark joined the company as Chief Commercial Officer in 2017 from Bewley’s where he was Group Brand Director and, prior to that, he held senior management and leadership roles in Dairy Crest plc, IAWS Group plc and Superquinn. Since he joined Horseware Ireland, Mark has been instrumental in delivering strategic programmes which have enhanced commercial and operational efficiencies including revenue growth in key markets.

Announcing the appointment, Tom MacGuinness said, Mark’s extensive experience and skills will be invaluable to our Group as we continue our future growth and development. The time is right for additional new energy to bring our company forward as we serve growing demand from our deeply valued consumers and customers throughout the world. It will also allow us to pursue and achieve our ambitious plans for the future.  I will continue to remain closely involved in our business and actively engaged with the wider equestrian community worldwide.

Incoming CEO Mark Saunders said, “Horseware Ireland is a fantastic company with an unrivalled reputation for design, innovation, craftsmanship and quality that is recognised the world over. Tom’s founding vision, values and leadership have underpinned the company’s impressive growth and success for some 35 years. His passion and drive to continuously make life better for horse and rider is the bedrock for the company’s ongoing success. I am honoured to take on this role and I look forward to continuing our strong progress working closely with Tom, the management team and the entire staff of Horseware Ireland globally.

Mark will take up the new role on the 1st January 2020.


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